25 Best Beauty Products for 2018

When it comes to big-day beauty, it's all about great products. A flawless face is yours with these picks from the pros.

By: Kayla Hayes

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  • Face Primer

    Face Primer

    “This creates smooth skin texture and constructs a barrier between your skin and the makeup,” says Ashlee Glazer, global artistic director for Laura Geller Beauty.

    Try: Laura Geller Spackle Under Make-up Primer

  • Color Corrector

    Color Corrector

    "The array of colors targets specific skin issues,” explains Sharon Lipetz Gjieli, professional makeup artist. “Use before applying foundation."

    Try: Urban Decay Naked Skin Color Correcting Fluid

  • Concealer


    “Get a flawless, second-skin feel while still having full coverage,” says makeup artist Petra Strand, founder of PIXI by Petra.

    Try: PIXI by Petra Pat Away Concealing Base

  • Stick Foundation

    Stick Foundation

    “It has a waterproof formulation and is perfect for all skin types,” says Chanel Temple, resident makeup artist at Hourglass Abbot Kinney.

    Try: Hourglass Vanish Seamless Finish Foundation Stick

  • Liquid Foundation

    Liquid Foundation

    "Provides great coverage and an all-over glow with a natural, oil-free finish — it is love at first wear for any bride in my chair," explains Tedrick LaMar, makeup artist at Butterfly Studio Salon in New York City.

    Try: Giorgio Armani Luminous Silk Foundation

  • Pressed Powder

    Pressed Powder

    "This is a must for touchups without adding more layers of makeup," states Glazer.

    Try: M·A·C Cosmetics Blot Powder, Pressed

  • Finishing Powder

    Finishing Powder

    “It’s my favorite,” explains celebrity makeup artist Aliana Lopez, “it eliminates unwanted shine immediately.”

    Try: Laura Mercier Translucent Loose Setting Powder

  • Highlighter


    “The bouncy texture melts into your skin for a dewy — not glittery — glow,” states Sarah Lucero, Stila global executive director of creative artistry. “Also use it on your shoulders and chest to balance out the luminosity on your face."

    Try: Stila Heaven’s Hue Highlighter

  • Contour Palette

    Contour Palette

    "This palette makes it easy to create a look that’s natural in person, yet strong for the camera,” explains Jackie Gomez, head of the Make Up For Ever Academy in New York City.

    Try: Make Up For Ever Pro Sculpting Face Palette

  • Blush


    “This shade is the perfect combination of color with a golden glow for radiant skin,” says makeup artist Brian Duprey.

    Try: NARS Blush Orgasm

  • Brow Gel

    Brow Gel

    "This sets brows while also conditioning them. There's no drying alcohol and your brows maintain their shape," says global educator for Jane Iredale, Natalie Soto-Carlisle.

    Try: Jane Iredale PureBrow Brow Gel

  • Brow Powder

    Brow Powder

    "I love these," says Daniela Gozlan, celebrity makeup artist at Honey Artists. "The loose powders have great pigment that doesn’t look artificial."

    Try: BareMinerals Brow Defining Powder

  • Blending Brush

    Blending Brush

    "It's the master of all blending tools," explains Kimara Ahnert, New York-based makeup artist. "This makes any face look airbrushed to perfection."

    Try: Artis Oval 7 Brush

  • Eyelash Curler

    Eyelash Curler

    "You can get really close to the lash line," says Lipetz Gjieli, "and it leaves a lasting curl, even after several coats of mascara."

    Try: Shu Uemura Eyelash Curler

  • Kohl Eyeliner

    Kohl Eyeliner

    "I only have two words: the best," explains LaMar. "Intense pigment that does not smudge — it's a mainstay in my bridal beauty kit."

    Try: Dolce & Gabbana The Eyeliner Crayon Intense

  • Liquid Eyeliner

    Liquid Eyeliner

    "This is a deep black, long-wearing matte — it's the best for photos — and easy to apply," states Lori Leib, creative director and makeup artist for Bodyographic Professional Cosmetics.

    Try: Bodyographic On Point Liquid Liner Pen

  • Lash Primer

    Lash Primer

    ”Use as a base to coat all stray and small lashes, without smudging, before applying mascara,” says Jamie Greenberg, celebrity makeup artist.

    Try: IT Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer

  • Mascara


    "If I could only choose one mascara this would be it," says Lipetz Gjieli. "And wear waterproof — you will need it."

    Try: L’Oréal Voluminous Million Lashes Waterproof Mascara

  • False Lashes

    False Lashes

    "I'm a lash addict," says celebrity makeup artist Vincent Oquendo. "The right lashes can make your eyes look bigger and brighter."

    Try: Ardell Natural Demi Wispies Lashes

  • Shadow Primer

    Shadow Primer

    “This primer works like glue,” says Lori Taylor Davis, global pro lead makeup artist at Smashbox.

    Try: Smashbox Photo Finish Lid Primer

  • Eyeshadow Palette

    Eyeshadow Palette

    “It’s the ultimate soft, beautiful bridal palette with pretty and sheer definition that doesn’t overpower the eye,” says celebrity makeup artist Amber Dreadon.

    Try: Butter London ShadowClutch in Pretty Proper

  • Lip Liner

    Lip Liner

    “It adds dimension and can be a great primer when used all over the lip,” says Sir John, L’Oréal Paris celebrity makeup artist.

    Try: L’Oréal Infallible Never Fail Lipliner Pencil

  • Liquid Lipstick

    Liquid Lipstick

    “I love this high-impact color with a super-moisturizing formula and creamy texture,” says GLAMSQUAD director of artistry Kelli J. Bartlett.

    Try: BITE Beauty Amuse Bouche Liquified Lipstick

  • Lip Gloss

    Lip Gloss

    “No matter the season, this ultra- hydrating gloss will always finish your big-day look,” says Glazer.

    Try: Smith & Cult The Shining Lip Lacquer

  • Setting Spray

    Setting Spray

    "Setting spray is essential—this works on all skin types with a weightless finish and all-day fresh look,” says LaMar.

    Try: Urban Decay All Nighter Long-Lasting Makeup Setting Spray

25 Best Beauty Products for 2018